Looking for magazine work? See my journalism.
Keep scrolling for brand copy, newsletters, social, speaking, consultancy and PR.
Product descriptions.
Product copy for fashion, jewellery and luxury lifestyle brands. It’s written to sound like the brand, read beautifully and perform in search. I’ve written product descriptions across fine jewellery, watches, fashion and lifestyle.
Categories
Fine jewellery
Watches
Fashion
Lifestyle
Website copy & editing.
Homepages, About pages, collection pages and brand stories, written from scratch or edited until they’re clear, consistent and unmistakably yours. I bring the same editorial standards I use on national newspaper titles to every brand I work with.
Pages I write
Homepages
About pages
Collection pages
Brand stories
Newsletters.
Newsletters people actually want to open. I’ve taken a client’s newsletter from zero to 15,000 subscribers in six months, and grown subscribers by up to 44% for national titles. I handle everything from strategy and tone of voice to copy and production.
Social & video.
From Instagram captions to talking-to-camera video, I create social content that sounds human and gets results, including 96% Instagram growth for Living360. I also produced and directed a documentary in Jaipur, India.
Broadcast & speaking.
I regularly appear as a fashion and luxury commentator on BBC News, BBC World Service and BBC Asian Network, including live coverage of the 2026 Met Gala red carpet. Off camera, I speak and moderate panels on fashion media, content and freelancing. I’m a guest lecturer at Regent’s University London and the University of Westminster.
Consultancy.
Content that sounds right and works hard. I help brands review their website copy, refine their tone of voice, improve SEO and build a clearer content plan. It can be a one-off audit or ongoing support.
Recent projects: website copy and SEO for Rewind Vintage; Periscope, the in-house magazine for Pan Pacific London, which I created from scratch and produced solo; and optimised product descriptions for Cullen Jewellery.
SEO & GEO.
Content that ranks on Google and gets cited by AI search tools like ChatGPT, Perplexity and Google’s AI Overviews. I audit websites to find what’s holding your content back, refresh existing articles so they perform again, and write new articles built for both search engines and AI answer engines – without losing the editorial quality your readers expect.
What I do
Content audits
Article refreshes
New articles
AI search (GEO)
PR & press.
As a journalist, I’m on the receiving end of press releases every day, so I know which ones get opened and which get deleted. I write press releases, media pitches and launch announcements that editors actually want to cover, and help brands find the right story for the right outlets. I’ve secured coverage for clients in Vogue Business, Rapaport, South China Morning Post, Reader’s Digest and HauteTime.
What I write