I know what it takes to be a winning brand in the lifestyle space – and it’s easy to achieve. In the fast-paced landscape of the social media age, brands should focus on building a community by becoming a trusted source for information in their niche.
And I can help…
JOURNALISM
I write fashion, lifestyle and culture stories across digital and print.
If you need a reliable writer who understands both editorial standards and audience engagement, I can support on a freelance or project basis.
I’m used to working to tight deadlines, pitching original ideas and delivering clean, well-researched copy. I cover trends, interviews, features and news, with a focus on clarity, tone and relevance.
COPYWRITING
I create copy for brands across fashion, jewellery and lifestyle. This includes website copy, product descriptions, campaigns and long-form content.
My approach is editorial-first. I focus on tone of voice, structure and messaging, making sure the copy feels aligned with your brand while also being clear and effective. I also bring SEO knowledge where needed, so content performs as well as it reads.
I can work from a brief or help shape the messaging from the ground up.
NEWSLETTERS
I plan, write and manage newsletters from start to finish. This includes content strategy, tone of voice, structure and delivery.
I’ve built newsletters from scratch and grown audiences over time by focusing on consistency and strong editorial direction. The goal is always the same: to create something people actually want to open and read. One of my clients went from 0 to 15,000 subscribers in five months
I can support with one-off campaigns or ongoing weekly and monthly newsletters.
TALKS
I speak on topics including fashion media, freelancing, content strategy and building a career in editorial. I’ve led workshops and sessions for students and early-career creatives, sharing practical advice and industry insight.
My approach is straightforward and honest. I focus on what’s useful, whether that’s navigating freelance work, building a portfolio, or understanding how the industry works in practice.
CONSULTANCY
I work with brands to improve their content and editorial strategy. This can include reviewing website copy, refining tone of voice, improving SEO performance or building a clearer content plan.
My background across editorial and commercial work means I understand how content needs to function — not just how it sounds, but how it performs.
This can be a one-off audit or ongoing support, depending on what you need.